The Market Now

Posts tagged: Apple



How much more is a car worth when it's an Oldsmobile instead of a plain old Chevy? These days, zero.

Photograph by Tom Kelley/Hulton Archive/Getty Images

How much more is a car worth when it's an Oldsmobile instead of a plain old Chevy? These days, zero.

Brands Are Worthless* (*Without a Product That’s Selling)

What's the point of setting a price on a brand? Advertisers and marketers love it, naturally, because it puts a specific value on what they do. For everyone else the annual ritual has a downside. It encourages folks to think...

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The chipless chip company deals with IP, and leaves making semiconducters to others.

Photograph by Hans Neleman

Techno-utopians have long heralded a future industry that deals purely with intellectual property. We're now a little bit closer.

At ARM, a Leg Up for the Dream of a Company That’s All Brain

ARM marks the first big success for a "chipless chip company," built around licensing intellectual property. It's an idea beloved by techno-utopians that in real is difficult to execute.

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No matter how fast Tim Cook paddles, he can't match the ease with which Jeff Bezos floats down the Amazon.

Photographer: Adriano Machado/Bloomberg News

No matter how fast Tim Cook paddles, he can't match the ease with which Jeff Bezos floats down the Amazon.

Apple’s Profit vs. Amazon’s Promise

Amazon founder Jeff Bezos has a net worth of $25.3 billion. Since it first turned a profit in 2002, Amazon has reported about $5.4 billion in earnings. Think of it this way: if Bezos had taken out every penny in...

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Jim Hedrick, an advanced organic materials scientist for IBM Research at Almaden, a major IBM research centers.

Photographer: David Paul Morris/Bloomberg

Jim Hedrick, an advanced organic materials scientist for IBM Research at Almaden, a major IBM research centers.

On Patent Charts, IBM’s No. 1 Again, Apple’s No. 22

IBM for the 20th straight year was granted more U.S. patents than any other company, with 6,478. What, though, do the patent rankings mean? One company you don't see on the top 10 patent list is Apple Inc.

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