Obama Campaign Ad Focuses on Higher Education

Photograph by Obama for America via AP

Barack Obama teaching at the University of Chicago Law School.

President Barack Obama’s re-election campaign is emphasizing the importance of education in a television ad that references his personal background and touts policy achievements.

The ad shows pictures of Obama in his younger years while a female narrator talks about the importance of education and student loans in his life. As president, Obama “doubled funding for college grants, capped federal student loan payments, passed the largest college tax credit ever,” the narrator says.

“For their future — and ours,” the ad concludes.

The spot first aired this morning in the Orlando, Florida, media market, according to New York-based Kantar Media’s CMAG, which tracks advertising. Florida, which has 29 electoral votes, backed Obama by 51 percent to 48 percent in the 2008 election.

The spot underscores the importance of younger voters in the 2012 election. Four years ago, Obama won 66 percent support from 18-to-29-year-old voters, according to an exit poll. Obama appeared at kickoff campaign rallies this month at Virginia Commonwealth University in Richmond and The Ohio State University in Columbus. Obama and Republican challenger Mitt Romney are actively contesting Virginia (13 electoral votes) and Ohio (18 electoral votes).

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