Bloomberg by the Numbers: 48,448

Photograph by AP Photo

A frame grab from a recent Romney campaign ad.

That’s how many presidential campaign ads ran in the seven-day period ended July 23, according to New York-based Kantar Media’s CMAG, which tracks advertising on local broadcast and national network and cable stations.

President Barack Obama was out-gunned in the volume of ad-crossfire.

Obama’s campaign ran ads 19,583 times, more than twice the 9,165 spots run by Republican challenger Mitt Romney. Yet the anti-Obama campaign was more visible because of three groups that together ran 18,200 ads criticizing the president.

The anti-Obama groups are Crossroads Grassroots Policy Strategies, a non-profit 501c4 organization that ran 8,523 spots; American Crossroads, its affiliated super-PAC, which ran 3,081 spots; and the Republican National Committee, which ran ads 6,596 times. These three groups together ran twice as many ads as Romney during the seven-day period.

Priorities USA Action, a super-PAC backing Obama, ran ads 1,363 times, all attacking Romney’s past as a private-equity executive. The Service Employees International Union ran 136 Spanish-language ads attacking Romney.

Add that all up, and the president and his allies were outgunned in television ads, 27,365 to 21,082, by Romney and his surrogates.

Here’s a look at some other Bloomberg stories about the election and the economy:

ROMNEY ABROAD: Romney attacked Obama’s national-security policies just before leaving yesterday on a six-day trip overseas that will take him to England, Israel and Poland, Julie Hirschfeld Davis writes.

DEMOCRATIC DIVISION: While Senate Democrats support higher income tax rates for millionaires and billionaires, they’re divided on how to tax estates of the wealthiest Americans, Richard Rubin writes.

DEMOCRATIC BILLIONAIRES: Democratic super-PACs, lagging their Republican counterparts in fundraising, are trying to convince their deepest-pocketed donors to give more to the outside campaign to re-elect Obama. Julie Bykowicz looks at three Democratic billionaires who gave money last month to Priorities USA Action, a super-PAC run by former Obama White House aides.


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