Bloomberg by the Numbers: 391,173

Photograph by AP Images

This is a frame grab from a recent Romney campaign ad.

That’s the number of television ads that President Barack Obama, Republican challenger Mitt Romney and their surrogates ran between April 10 and July 30, according to New York-based Kantar Media’s CMAG, which tracks advertising on local broadcast, national cable and national network stations. That’s an average of 3,493 per day – and we’re not yet in the fall homestretch of the campaign!

Obama’s campaign paid for 184,502 ads, or 47 percent of the total, followed by Romney’s campaign with 68,462, or 18 percent. Crossroads GPS, a non-profit group that can accept unlimited donations, paid for 53,378 spots, all of which attack Obama on policy.

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