In that ultra-close contest for the old Senate seat of the late Ted Kennedy, Republican Senator Scott Brown has recruited a feminine antidote to his hard-charging Democratic opponent, Harvard Law’s Elizabeth Warren.
Gail Huff, a well-known name on Boston TV news, made her debut in some TV ads for Brown in June, has helped him in his ”radio reports” and now has a minute-long appeal to a sense of bipartisanship and work ethic.
Huff had a 17-year run as a general assignment reporter at Boston’s WCVB. She left after her husband was elected to the Senate, and has worked as a part-time reporter in WJLA in Washington, D.C.
”You may remember me as Gail Huff from Boston television for many years, working as a news reporter, standing out in all those storms, wearing all those hats,” the senator’s wife says in a new 60-second spot accompanied by a gentle piano refrain. “Now I’m wearing a different hat. In fact, I’m taking on a new assignment. I’m helping my husband in his re-election.”
Brown and Warren are virtually tied in Massachusetts, according to the latest surveys. Warren holds a 1 percentage point edge in a series of polls taken from May through late July — statistically insignificant. She was up 2 points in the latest survey, tied in the one before, up 2 in another, down 2 in another. A wash.
Huff’s intended audience should be no mystery.
Warren, known for her consumer advocacy, runs especially well among women (see her here). Her work in Washington in the creation of the Consumer Financial Protection Bureau is her calling card (“No one will steal your purse on Main Street or your pension on Wall Street,” she tells voters). She held a 52 percent to 37 percent edge over Brown among women surveyed by Western New England University. Brown had a 50-38 percent edge among men. The Boston Globe surveyed voters in March, and polled again in June. It found no movement in the contest.
People are out of work, Huff says in her ad, “people need help.”
Her husband is working hard at that seat he won following the passing of the old lion from Massachusetts, she says, without naming Kennedy but making a clear point of selling bipartisanship in the solidly Democratic Bay State and Democratic-run U.S. Senate: “He gets up at 6 o’clock in the morning, works until midnight every day, he’s there bringing the parties together — Democrat, independent, Republican, it doesn’t matter. What he’s doing is vitally important, and that’s why I’m out with him.”
“See you on the road.”