Romney Doesn’t Care: Obama-Backing super-PAC’s Ad Appeal

Photograph by Landov

An abandoned building from the bankrupt GST Steel Company in Kansas City, Missouri.

The super-PAC backing President Barack Obama’s re-election campaign has focused attacks on the impact that Republican Mitt Romney’s work in private equity had on some of the businesses it took over.

While Romney speaks of an overall gain in employment among the businesses his company handled, Obama’s allies are pointing to the failures.

The newest attack features Joe Soptic, a former employee at GST Steel in Kansas City, Kansas, who lost his job and health benefits after Romney’s Bain Capital closed the steel plant.

In its message, the Priorities USA Action ad is playing on so many levels: Appealing to a finding in polls that voters are more likely to say that Obama cares more about people like them, and appealing to the importance of health care — an issue on which Obama has prevailed in the Supreme Court.

*I don’t think Mitt Romney understands what he’s done to people’s lives by closing the plant,” Soptic says in the ad  “I don’t think he realizes that people’s lives completely changed.”

When the plant closed, he says, he and his family lost their health care.

“And a short time after that my wife became ill. I don’t know how long she was sick and I think maybe she didn’t say anything because she knew that we couldn’t afford the insurance, and then one day she became ill and I took her up to the Jackson County Hospital and admitted her for pneumonia and that’s when they found the cancer and by then it was stage four. It was, there was nothing they could do for her.”

“And she passed away in 22 days,” he says.

“I do not think Mitt Romney realizes what he’s done to anyone,” the widower says in a pointed closing, “and furthermore I do not think Mitt Romney is concerned.”





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