Ryan’s Bounce: Ayn Rand Booksales

Photograph by AP Photo

Ayn Rand, Russian-born American novelist, in Manhattan in 1962.

While Republican presidential candidate Mitt Romney didn’t get an appreciable bounce after naming Paul Ryan as his running mate, the late Ayn Rand sure did.

The philosopher who favored individualism over collectivism has won renewed attention with the choice of Ryan, who in 2005 credited Rand as being “the reason I got involved in public service.”

Ryan has since scaled back that praise, citing  Rand’s atheism. Rand died in 1982.

The Rand box set of two of her works – “Atlas Shrugged” and “The Fountainhead” – cracked the Top 100 “Movers & Shakers” list on Amazon.com earlier this week. The online retailer’s gauge measures the biggest increases in sales ranking compared with the previous 24 hours. Rand’s books jumped 20 percent in the rankings yesterday.

Romney didn’t enjoy quite as big an uptick in support, according to the Gallup tracking poll released on Aug. 15, which showed support for the Republican increased 1 percentage point to 47 percent of registered voters in the three days following the Ryan announcement.

Still, the Rand book combo, which sells for $13.59, was well behind two historical tomes by Fox News commentator Bill O’Reilly and a couple of “Pete the Cat” children’s books in the rankings.

Customers who purchase the Rand set may need to start reading now if they hope to finish before Election Day. Together, the two books come to 1,952 pages.

 

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