Bloomberg by the Numbers: 5,041

Photograph by Joe Raedle/Getty Images

Day two of the Democratic National Convention in Charlotte.

That’s how many presidential election ads ran on television stations in Charlotte, North Carolina, in the 30-day period ended Aug. 31, according to Kantar Media’s CMAG. That comes out to 168 ads per day.

Charlotte, North Carolina’s largest city and the host of the Democratic National Convention this week, ranked 17th among all U.S. media markets in presidential ads aired during the 30-day period, CMAG data show.

Republican presidential nominee Mitt Romney and his allies ran 3,177 ads on North Carolina stations, compared to 1,864 for President Barack Obama and groups backing his re-election campaign. About 63 percent the presidential campaign ads in Charlotte came from Romney’s campaign or groups backing him.

The most frequently aired spot was an Obama campaign ad that attacks Romney over women’s health policy, including the Republican’s vow to eliminate federal funding for Planned Parenthood. The ads from Romney and allied super-political action committees and 501(c)(4) nonprofit groups generally criticize Obama over his stewardship of the economy.

North Carolina backed Obama by three-tenths of one percentage point in the 2008 election, the smallest margin of victory in any state the president carried. Political analyst Charlie Cook said Sept. 3 in Charlotte that Romney cannot win a 270-vote Electoral College majority without North Carolina’s 15 votes.

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