One-third of the Romney campaign’s 16 new state-by-state targeted ads focus on sequestration’s impact on defense spending, notes Kantar Media’s CMAG.
The state-specific ads are running in Colorado, Florida, North Carolina, Ohio and Virginia. The campaign has spent $402,770 to run these spots warning of mandatory defense cuts 1,597 times. And the main takeaway here is that those cuts mean tens of thousands of jobs.
The ad customized for Virginia says, “Here in Virginia we’re not better off under President Obama. His defense cuts will weaken national security and threaten over 130,000 jobs.” In the week of Sept. 4-10, according to CMAG, that ad ran 197 times, at an estimated cost of $61,600.
And Crossroads GPS is taking sequestration to the Senate races — also in Virginia, there’s a new ad up that accuses Democrat Tim Kaine of supporting the defense cuts.
It delivers the same message, that those cuts will “devastate America’s defense and Virginia jobs… Over 200,000 Virginia jobs on the chopping block.”