The last Republican group to air presidential campaign ads in Michigan is returning to that state and to Wisconsin to aid Mitt Romney’s campaign.
Restore Our Future, the pro-Romney super-political action committee, is spending $2.2 million in the two states on an ad calling attention to the millions unemployed or discouraged from looking for work under President Barack Obama, the super-PAC said in a release today. The unemployment rate in Michigan was 9 percent in July, down from 14.2 percent in August 2009, though still higher than the national rate of 8.1 percent last month.
By going back on the air in Michigan, Restore Our Future is returning to a state where it last ran an ad Aug. 28 and where other Republican groups discontinued their ads weeks before — or haven’t run ads at all. The Romney campaign and the Republican National Committee haven’t aired general election ads in Michigan, which has 16 electoral votes. Neither has Obama.
American Crossroads, a super-PAC founded with help from Republican strategist Karl Rove, last ran a Michigan ad on July 31. Its nonprofit arm, Crossroads GPS, ended its Michigan advertising on Aug. 6. Americans for Prosperity, another prominent Republican nonprofit group, ended its Michigan presidential ads back in May.
All three groups have instead been focusing their ads on states where polls show a closer race than in Michigan, where Obama led Romney by 10 points in a survey conducted Sept. 8-11 by EPIC-MRA. Obama won Michigan by more than 16 percentage points four years ago.
Wisconsin, with 10 electoral votes at stake, emerged as a battleground after Romney picked Rep. Paul Ryan of that state to be his vice-presidential running mate. Restore Our Future ran 2,257 ads in Wisconsin through Aug. 27, according to data from New York-based Kantar Media’s CMAG.
Restore Our Future’s ad — see it below — will run for one week beginning today, at a cost of $1.2 million in Michigan and $1 million in Wisconsin, the group said.