Obama’s Google Edge on Romney — in Swing States: Six to Four

Photograph by Victor J. Blue/Bloomberg

A delegate sits in the Google Inc. photobooth during day two of the Democratic National Convention (DNC) in Charlotte.

We noted last week that more people are Googling President Barack Obama than those searching for Mitt Romney online.

Yet now a deeper-diving Bloomberg analysis of this 47-percent Google edge for the president is generating its own sort of Google map.

The No. 1 state on the president’s Top Ten list of Google searches?

New Hampshire, where four electoral votes will go to the winner of one of the heavily contested swing states.  Obama holds a 19 percent edge over Romney in Google searches from the Granite State, where Romney, ex-governor of Massachusetts, owns a lake home.

The president’s Top Ten sources of Google searches include several hotly contested states: Virginia, Nevada, Florida, Colorado and North Carolina. Six swing states altogether.

Romney, by contrast, holds his greatest lead over Obama in Google searches in a state definitely not in play: Utah– with a 23 percent edge over the president in Googling of his name there. Out-of-play Massachusetts, Maryland and Connecticut also rank highly for Romney. He counts just four swing states among his top origins of Google searches, including Nevada, Colorado and Florida.

Virginia ranks No. 3 for Romney, as it does for Obama — another indicator of how closely contested is the state that hadn’t voted Democratic since 1964 until backing Obama in 2008. A state that hasn’t voted consecutively for a Democrat in two elections in 64 years.

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