Bloomberg by the Numbers: 29,613

Photograph by Nelson Ching/Bloomberg

Employees work in a factory producing textiles in Shaoxing, Zhejiang Province, China.

That’s the number of television ads from President Barack Obama and Republican challenger Mitt Romney in the past month that address the issue of trade with China, according to Kantar Media’s CMAG, which tracks advertising.

In the 30-day period ended Sept. 24, Romney supplied about twice as many ads as Obama that mentioned China, by 19,076 to 10,537, even as Obama ran more than three times as many ads overall, 95,805 to 30,591, CMAG data show. More than 60 percent of Romney’s spots during the period addressed trade with China at least in part.

In one spot, Romney vows to “crack down on cheaters like China.” In another, a narrator says Obama is “failing to stop cheating” by China and is “failing American workers.” A response ad from Obama says: “Romney’s never stood up to China, all he’s done is send them our jobs.”

Both campaigns have aired China trade ads most frequently in Ohio, a state where many residents blame that country for manufacturing job losses. Ohio is one of nine states where Obama and Romney seem most closely matched in the Nov. 6 election.

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