Business Group Runs — Literally — $8 Million in Ads

Americans for Job Security paid $8,165,368 to Crossroads Media LLC to purchase the airtime from television stations, Federal Election Commission records show.

A jogger who says she is running “to forget the bad economy” stars in the latest television ad making a direct appeal to disaffected supporters of President Barack Obama.

Americans for Job Security, a Republican-leaning business group, is behind the $8 million ad buy on air in swing states including Ohio. The group does not disclose its donors. Its president, Stephen DeMaura, is a former executive director of the New Hampshire Republican Party.

“I run to forget,” says a female narrator as a woman with a stroller jogs through a leafy suburb. “Forget about my problems. Forget that my husband’s been laid off twice in the last four years. Forget the bad economy. I voted for Obama, but ‘hope and change’ was just a slogan. Obama promised to turn the economy around in three years, but spending and debt have exploded. Now we’re facing another recession. The future is getting worse under Obama.”

The tone of the ad — that it’s OK to give up on Obama even if you supported him in 2008 — is in sync with campaigns by several other outside groups helping Republican presidential nominee Mitt Romney.

Ending Spending Action Fund, a super-political action committee underwritten almost exclusively by Cubs owner Joe Ricketts, recently bought about $10 million in ads aimed at wooing ex-Obama voters. Crossroads GPS and American Crossroads, outside groups guided by Republican strategist Karl Rove, have also aired ads with that message.

The Crossroads groups share something else with Americans for Job Security — a media buyer.

Americans for Job Security paid $8,165,368 to Crossroads Media LLC to purchase the airtime from television stations, Federal Election Commission records show. And the business group paid McCarthy Hennings Media Inc. $63,171 to produce its ads. Another McCarthy client? Restore Our Future, a super-PAC run by former Romney aides.

Both media firms have multiple clients including super-PACs and other non-profit groups.

Greg Giroux contributed to this post.

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