The vast majority of Americans — 89 percent — say celebrity endorsements of a candidate don’t sway them at all, according to a 60 Minutes/Vanity Fair poll . That’s better news for Mitt Romney than for President Barack Obama.
The president has far more star power on his side than Republican Romney has. On Sept. 18, Beyonce and Jay-Z hosted a $4 million fundraiser at Jay-Z’s club 40/40 in New York for Obama, and actor George Clooney has been a constant supporter of the president’s, raising $15 million for him at his Studio City mansion in May. That’s not to mention pop stars Lady Gaga, Mariah Carey and Gwen Stefani, who are also raising money for the president’s re-election effort.
Three percent say they’d actually vote against a candidate because of a celebrity endorsement; that’s tied with three percent who say it may make them a bit more likely to vote for a candidate.
In fairness, the Romneys have a few celebrity supporters of their own, including, of course, Clint Eastwood (a bigger highlight at the Republican National Convention than Romney, according to those surveyed by the Pew Research Center), actor Jon Voight and also Oscar-winner Robert Duvall, who hosted a Sept.6 fundraiser at his Middleburg, Virginia, home for Ann Romney.
Another interesting poll finding: 19 percent of those surveyed said they would rather their children marry into the Obama family than the Kennedy’s (18 percent), the British royal family (16 percent) or the Kardashian clan (2 percent.)
The August 22-26 poll of 1,218 adults nationwide has an error margin of plus or minus three percentage points.