One characteristic about television advertising in the 2012 presidential election is how Republican outside groups are coordinating to tag-team President Barack Obama, whose campaign is better-funded than rival Mitt Romney’s.
Recently, it’s been Americans for Job Security’s turn to fight the president on TV.
The Alexandria, Virginia-based non-profit 501c6 group ran its television ad 5,455 times in the seven-day period ended Oct. 1, topping all outside groups during that period, according to a Political Capital analysis of data from Kantar Media’s CMAG.
The group’s ad count almost matched the cumulative total spots from three influential Republican outside groups last week — American Crossroads (3,531 ads), a super-PAC linked to Karl Rove; Restore Our Future (1,591), a pro-Romney super-PAC; and Crossroads GPS (361), a nonprofit group.
The Americans for Job Security ad shows a woman jogging as she pushes her young daughter in a stroller, lamenting the struggling economy and her vote for Obama in 2008. The group, which doesn’t disclose its donors, spent at least $8.2 million to produce and place ads, according to a Sept. 27 filing with the Federal Election Commission.
Americans for Job Security and Republican outside groups helped narrow Obama’s advantage over Romney on television last week. The president’s re-election campaign ran 28,419 ads in the seven-day period, compared to 15,427 for Romney and the Republican National Committee. Priorities USA Action, a pro-Obama super-PAC that’s improved its fundraising in the past few months, aided the president with 3,640 ads attacking Romney.