Obama Tops Romney in TV Ads — New Hampshire in Particular

President Barack Obama’s campaign is running more television ads than Mitt Romney and his allies in key states, aided by a bigger campaign treasury than his Republican opponent’s and by rules allowing candidates to buy ads more cheaply than outside groups.

With limited assistance from Democratic-leaning outside groups, Obama’s campaign ran about four ads for every three by the Republican side in most of nine swing states in the 14-day period ended Oct. 1, according to Kantar Media’s CMAG. Those states include Colorado, Florida, Iowa, Nevada, Ohio and Virginia.

The ad advantages are more lopsided in New Hampshire, where Obama is dominating Romney on television, and North Carolina and Wisconsin, where the Republican side ran more ads during the 14-day period.

In New Hampshire, which has four electoral votes, pro-Obama ads outnumbered pro-Romney spots by more than three to one, 3,469 to 1,166. The Romney campaign supplied just 211 ads, or fewer than one-fifth of the Republican spots.

Obama ran ads in Manchester, New Hampshire’s biggest city, as well as in Boston, Portland and Burlington, where the television markets take in part of New Hampshire. Romney’s campaign ran ads in the Manchester market only.

American Crossroads, a Republican super-political action committee, went off the air in Manchester on Sept. 27 and in Burlington and Portland on Sept. 28, CMAG data show. Crossroads GPS, a related non-profit group, stopped running ads in Manchester on Sept. 23 and in Boston on Sept. 24.

Obama led Romney by 52 percent to 37 percent in a poll of likely New Hampshire voters that was conducted Sept. 27-30 by the University of New Hampshire Survey Center. The survey is a “piece of garbage,” former New Hampshire governor John H. Sununu, a Romney surrogate, told NBC’s Chuck Todd yesterday. Other New Hampshire surveys give Obama a smaller lead over Romney.

In North Carolina, the pro-Romney side ran more ads than the pro-Obama side, 4,142 to 3,496, during the 14-day period. North Carolina, which has 15 electoral votes at stake, is a must-win for Romney, who’s trying to flip a state that backed Obama by three-tenths of one percentage point four years ago.

In Wisconsin, the home state of vice-presidential nominee Paul Ryan, the pro-Romney side ran 5,210 ads to 4,353 from the pro-Obama side, the 14-day CMAG figures show. Wisconsin backed Obama by 14 percentage points in 2008, though it was the closest state in the 2004 election and the third-closest in 2000. Obama will campaign tomorrow in Wisconsin, which has 10 electoral votes.

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