Priorities Sets New Priority: Nevada

Photograph by Kabik/Starlitepics/Picturegroup via AP Images

President Barack Obama in Las Vegas, Nevada.

Priorities USA Action, a super-political action committee backing President Barack Obama, is shifting and increasing its television advertising buy to include the swing state of Nevada, its co-founder Bill Burton said this morning.

The super-PAC’s new focus on Nevada, which has six electoral votes, comes at the expense of advertising in the larger swing states of Florida and Wisconsin. Priorities ads will remain on air in some of the markets of those two states, which together hold 39 electoral votes.

An infusion of cash is allowing Priorities to spend more on advertising overall, Burton said, with spots on in Colorado, Iowa, Ohio and Virginia in addition to Nevada, Wisconsin and Florida. He declined to comment on the size of the ad buy.

After trailing Republican super-PAC fundraising for months, Priorities pulled ahead of them for the month of August, logging a record $10 million in contributions. September fundraising totals will be reported to the Federal Election Commission on Oct. 20 and could include $1 million that billionaire George Soros has promised to give Priorities.

Nevada has emerged as a major player in the presidential race. An NBC News/Wall Street Journal/Marist College poll last week showed Obama and Republican challenger Mitt Romney essentially tied in that state.

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