`Binders Full of Sales’ (Women) — Marketing Meets Political Debate

Spirit Airline is offering “binders full of sales.”

Today come all sorts of discounts on its already discounted air fares — with a nod to Republican Mitt Romney’s debate remark about having “binders full of women” to consider for state appointments when he was governor of Massachusetts.

The Boston to Chicago fare could be of special interest to the Romney and Obama campaigns — check Web for fares, the airline suggests.

Bloomberg’s Julie Hirschfeld Davis notes that Romney’s appeal to women with his comments — offered in response to what he’d do about pay equity — “may have complicated his efforts to humanize himself for undecided voters, particularly women. President Barack Obama and his campaign team have seized on it to paint Romney as out of touch with women’s concerns and insufficiently committed to advocating for them.”

“Last night, the president talked about women as breadwinners,” said a message posted on Obama’s Twitter social media account today. “Romney talked about them as resumes in ‘binders.’”

As the Boston Globe also notes, those “binders full of women” which Romney said in debate with Obama last night that he sought after his own advisers offered few female nominees for appointments, “actually came from a coalition called Massachusetts Government Appointments Project, or MassGAP, that had formed in August 2002 to address the shortage of women in high-ranking government positions. They had started assembling groups of applicants, taking several months to reach out to women’s organizations around the state and preparing to present potential hires to whichever candidate won the election.”

“We contacted both candidates before the final election,”  Liz Levin, who was chairman of MassGAP until 2010, told the Globe. “This was an effort that we put our hearts in. We wanted to make sure that people knew how many good, qualified, terrific ladies there were.”

Staples, the office supplier that Romney’s Bain Capital launched, has a sale on Martha Stewart binders and accessories – coordinated dividers and zipper pouches for “stylish, functional organization.” This one does not appear debate-inspired.

And the folks at the Huffington Post have provided a quick “mash-up” of the debate:

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