Bloomberg by the Numbers: 181,449

Photograph by Stephen Crowley/The New York Times via Redux

A collection of evening television fare in Ohio was punctuated by campaign ads, in Columbus, Ohio.

That’s how many times that presidential election ads aired on broadcast television stations in Ohio from April 10 to Oct. 22, according to Kantar Media’s CMAG.

More ads have aired in Ohio than anywhere else, underscoring the importance of a state with 18 electoral votes that has sided with the White House winner in 12 consecutive elections.

Ads ran 42,691 times in Cleveland, followed by 32,502 in Columbus, 29,399 in Cincinnati and 25,849 in Toledo.

The total doesn’t include 5,224 spots that have run on stations in Charleston, West Virginia, that reach some residents in southeastern Ohio. West Virginia isn’t a so-called swing state in the Nov. 6 election.

“Ohio has become the epicenter of secret money” from groups that don’t disclose donors, Bloomberg’s Alison Fitzgerald reports. It would take about 80 days to watch the more the 58,000 Ohio presidential ads that ran in just the past month, Bloomberg’s Julie Bykowicz writes.


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