$6 Billion Election: $700 Mln Increase

Photograph Chip Somodevilla/Getty Images

A woman holds political literature during a Mitt Romney campaign event at Paramount Printing January 26, 2012 in Jacksonville, Florida.

Anyone seeing more TV ads or getting more campaign literature in the mail than ever isn’t imagining it.

Spending on the 2012 presidential and congressional races will exceed $6 billion, according to an estimate released today by the Center for Responsive Politics.

That’s $700 million more than in 2008.

Fueling that increase is spending by nonprofit groups such as Crossroads GPS and super-political action committees such as Priorities USA Action. They’re estimated to spend $970 million by Election Day, up from $276 million in 2008.

“The real driving force is the outside activity,” said Bob Biersack, a senior fellow at the center. “There’s a lot more of it.”


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