Anyone seeing more TV ads or getting more campaign literature in the mail than ever isn’t imagining it.
Spending on the 2012 presidential and congressional races will exceed $6 billion, according to an estimate released today by the Center for Responsive Politics.
That’s $700 million more than in 2008.
Fueling that increase is spending by nonprofit groups such as Crossroads GPS and super-political action committees such as Priorities USA Action. They’re estimated to spend $970 million by Election Day, up from $276 million in 2008.
“The real driving force is the outside activity,” said Bob Biersack, a senior fellow at the center. “There’s a lot more of it.”