Updated at 11:25 am EDT
There are a few names not lightly mentioned in Miami’s Cuban-American community.
One is Fidel Castro, and another is Che Guevera — a couple of figures responsible for the political exile of many hundreds of thousands of Cubans in South Florida and elsewhere since the late 1950s.
There is a name that doesn’t go well in the Venezuelan diaspora in South Florida.
Hugo Chavez, the recently reelected president of Venezuela.
This Spanish-language TV ad for the Romney campaign mentions or alludes to all of them, in connection with another figure who Mitt Romney is fighting in South Florida: President Barack Obama.
Who backs Obama? the Spanish-language ad asks.
Chavez is shown saying if he could vote in this election, he’d vote for Obama
Mariela Castro, a daughter of the Cuban dictator living in South Florida, is shown explaining her support for him.
It portrays a celebration of Hispanic Heritage Month by Obama’s Environmental Protection Agency using a picture of the late revolutionary, Guevera, in an email.
En espanol, this campaign is closing with some fire.
Winning 40 percent of the Cuban-American vote in Miami is a threshold line of victory for a Democrat — Bill Clinton crossed it in 1996, Obama crossed it in 2008. The Romney camp is working to hold that line with fighting words.
The Romney campaign would not comment on where the ad is running or the size of the buy. His campaign has bought $213,000 of Spanish language advertising time in Miami through the election, according to ad buying sources, on Univision, Telemundo, and America Teve.
with assistance from Emma Fidel and Lisa Lerer