Two Louisiana Republican congressmen seeking the same district in a Dec. 8 runoff election are using testimonials in their latest television ads.
Jeff Landry, a freshman, is up with a spot highlighting endorsements from four House colleagues.
Landry “has the passion and energy to get the job done,” says Jim Jordan of Ohio, the chairman of the Republican Study Committee, which favors shrinking government, taxes and spending.
Landry’s spot also includes complimentary words from Jeff Duncan and Mick Mulvaney of South Carolina and Tom Graves of Georgia, who were first elected to Congress in 2010.
An ad for Landry’s opponent, Charles W. Boustany Jr., refers to him three times as a “conservative,” including twice by the ad’s narrator.
“It’s great to have someone like Charles with a medical background in our Congress,” an unidentified woman says of Boustany, who was a heart surgeon prior to his election to the House in 2004.
Boustany’s ads have referred to him as “Doctor” rather than “Congressman,” an acknowledgement of the low approval ratings for Congress.
Landry’s ad first ran Nov. 15 in Lafayette. Boustany’s spot first aired Nov. 16 in the same market, according to Kantar Media’s CMAG, an ad tracker.
Boustany and Landry were the top vote-getters in a first-round balloting on Nov. 6. Boustany won 45 percent of the vote, less than the majority needed for outright victory, and Landry took 30 percent in a contest that included three other candidates.
Boustany and Landry are seeking the same southern Louisiana district, the 3rd, after changes in redistricting last year.