The Republican National Committee has created a study group to examine ways to improve the party’s image and win more elections.
The initiative, called the Growth and Opportunity Project, was announced today by party chairman Reince Priebus and comes after the November election revealed demographic, messaging and technological shortfalls in the competition with Democrats.
The effort will focus on eight areas: campaign mechanics and ground game, messaging, fundraising, demographic partners and allies, third-party groups, campaign finance issues, presidential primaries and lessons learned from Democratic campaign tactics.
Priebus appointed five party leaders to chair the group, including Mississippi National Committeeman Henry Barbour, Puerto Rico National Committeewoman Zori Fonalledas, South Carolina National Committeeman Glenn McCall, Florida and national political strategist Sally Bradshaw and former White House press secretary Ari Fleischer.
Bradshaw is a longtime political consultant to former Florida Gov. Jeb Bush, and Fleischer served the governor’s brother, former President George W. Bush, as a press secretary. Bradshaw also came up in politics working for their father, former President George H.W. Bush.
The group will reach out to hundreds of individuals, including RNC Members, grassroots activists, donors, elected officials, community leaders and others to gain insight and help the Republican Party form a solid path forward.
“I look forward to working with these outstanding Republicans as they conduct rigorous analysis and engage in important conversations,” Priebus said in a statement. “The work of the Growth and Opportunity Project will be critical as we move forward as a party and take our message to every American.”
Priebus is seeking a second term as the party’s chairman and will face election next month at a gathering in Charlotte, the city where Democrats held their national convention nominating President Barack Obama for a second term in September.