More than a month after Election Day, the political TV ads keep coming.
A group of business leaders urging Congress to avert a $600 billion mix of tax increases and program cuts set to begin in January is taking its message to national TV.
The Fix the Debt campaign, backed with more than $43 million in contributions and dozens of chief executive officer members, will debut a commercial during today’s political shows, spokesman Jon Romano said.
Viewers of Meet the Press and Fox News Sunday are among those who will see the minute-long ad, which features pep talks from an Army reservist, a businesswoman with a baby on her lap, a CPA, a teacher and a farmer.
“It’s not a Republican-Democrat thing,” says Shelley Williams, a physician. “If we want this fixed, I mean, it sounds kind of corny, but we all need to do it together.”
The TV ad — the first the campaign has aired — will complement existing print, Metro and online buys, Romano said. Fix the Debt is spending about $3 million on the ads, he said.
Fix the Debt is an offshoot of the Committee for a Responsible Federal Budget and was co-founded by Alan Simpson and Erskine Bowles, who led the president’s 2010 debt-reduction commission and favor tax increases an spending cuts as a solution.
Other fiscal-cliff-themed TV ads are already in rotation.
The AARP is spending at least $10 million on a print and TV campaign. And MoveOn.org and Crossroads Grassroots Policy Strategies have aired ads on TV and radio that target specific members of Congress.