Debt Group Airing Sunday Show Ads

Photograph by J. Scott Applewhite/AP Photo

Congressmen walk down the steps of the House of Representatives at the Capitol as rank and file members adjourned for several days, in Washington, on Dec. 6, 2012.

More than a month after Election Day, the political TV ads keep coming.

A group of business leaders urging Congress to avert a $600 billion mix of tax increases and program cuts set to begin in January is taking its message to national TV.

The Fix the Debt campaign, backed with more than $43 million in contributions and dozens of chief executive officer members, will debut a commercial during today’s political shows, spokesman Jon Romano said.

Viewers of Meet the Press and Fox News Sunday are among those who will see the minute-long ad, which features pep talks from an Army reservist, a businesswoman with a baby on her lap, a CPA,  a teacher and a farmer.

“It’s not a Republican-Democrat thing,” says Shelley Williams, a physician. “If we want this fixed, I mean, it sounds kind of corny, but we all need to do it together.”

The TV ad — the first the campaign has aired — will complement existing print, Metro and online buys, Romano said. Fix the Debt is spending about $3 million on the ads, he said.

Fix the Debt is an offshoot of the Committee for a Responsible Federal Budget and  was co-founded by Alan Simpson and Erskine Bowles, who led the president’s 2010 debt-reduction commission and favor tax increases an spending cuts as a solution.

Other fiscal-cliff-themed TV ads are already in rotation.

The AARP is spending at least $10 million on a print and TV campaign. And and Crossroads Grassroots Policy Strategies have aired ads on TV and radio that target specific members of Congress.

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