Chrysler and Fiat Chairman Sergio Marchionne should be expecting a call from Transportation Secretary Ray LaHood.
No, his company’s not in trouble – far from it.
Touring the floor of the Washington Auto Show this morning, the departing DOT leader gushed about the company’s Super Bowl ad for Dodge Ram trucks — the one with the voice-over of a 1978 speech by the late broadcaster Paul Harvey called “So God Made a Farmer.”
“It is the most creative, clever ad that I’ve probably ever seen,” said LaHood, who, as a congressman from Peoria, Illinois, represented a largely rural district before becoming transportation secretary.
“I will probably call Mr. Marchionne” to compliment it.
And tell him the ad probably played well in Peoria.
