#ThisTown: Patent Pending

Courtesy Blue Rider Press/Penguin Group

This Town: Two Parties and a Funeral-Plus, Plenty of Valet Parking!-in America’s Gilded Capital, by Mark Leibovich

“This town” is not a trademark.

Yet somehow, the two words, spoken however casually, affectionately or not, about the nation’s capital are becoming the social networking equivalent of a literary allusion.

In “this town,” former White House Press Secretary Robert Gibbs said of Washington this morning pontificating on the set of MSNBC’s “Morning Joe” broadcasting from Washington… the town that made him a marketable commentator.

In “this town,” Samantha Power said at her Senate confirmation hearing today…


Like Leibovich’s book, thrust into this town’s collective face before it was released this week, needed more marketing in this town:

Three hours? Only in this town.

(The warning label on the back of the book — “This Town does not contain an index. Those players wishing to know how they came out will need to read the book.” — alerts self-seekers to pay attention throughout.)


We’re digging into it soon, on a flight out of this town.

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