The Hispanic and Asian payroll at the Republican National Committee continues to grow, as the party works to boost its standing with the nation’s growing minority voting blocs.
The RNC is announcing today the hiring of seven additional Hispanic “engagement” workers to be deployed in seven key states: California, Florida, New Jersey, New Mexico, Pennsylvania, Texas and Virginia.
The workers will be assigned to build a grassroots infrastructure and engage with voters at community events and in Latino neighborhoods, as well as strengthen existing ties with Hispanic Republicans. The party says it plans to make similar investments in 11 additional states by the end of the year.
“This off-cycle effort will ensure our message of ‘opportunity for all’ reaches voters,” RNC Chairman Reince Priebus said in a statement. “We are building a ground game that will allow us to compete for every voter and will outlast any one cycle or campaign. I’m certain with these early and unprecedented investments we can achieve Republican victories up and down the ballot now and for years to come.”
President Barack Obama had a 44-percentage-point advantage among Hispanics over Republican Mitt Romney in the 2012 election, exit polls found.