Victoria’s Secret: Ohio is Appealing

Photograph by Luke Sharrett/Bloomberg

Shoppers stop to watch a video screen displayed outside of a Victoria’s Secret in Columbus, Ohio.

The founder of a company known for push-up brassieres is ready to give Ohio’s image a lift.

Les Wexner, founder of Columbus-based L Brands — owners of Victoria’s Secret and Bath & Body Works — has signed on for some marketing advice for the Buckeye State.

“I don’t know whether we’re going to have a Victoria’s Secret-type marketing plan for Ohio, but it isn’t a bad thought, is it?” Gov. John Kasich said during a year-end review event today with legislative and Ohio Chamber of Commerce leaders in Columbus. “The guy’s a brilliant marketer, and we couldn’t have anybody better.”

Bloomberg’s Mark Niquette reports that, while the details of Wexner’s role haven’t been worked out, the governor says he has had a talk with the businessman, who has agreed to “take a whack at it.”


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