Bloomberg by the Numbers: $2 Billion

Photograph by Karen Bleier/AFP via Getty Images

The cigarette counter at a CVS drugstore on Feb. 5, 2014 in Washington, DC.

CVS Caremark Corp. says its decision to stop selling tobacco products will cost about $2 billion a year in revenue.

“Anytime a company puts public health and the long-term good ahead of short-term profit, it’s sort of an eye opener,” Ross Muken, a New York-based analyst at ISI Group, told Bloomberg News reporter Lindsey Rupp.

The $2 billion in foregone revenue equates to about 17 cents a share, Rupp reported. President Barack Obama praised CVS’s decision, which company officials announced yesterday and will take effect in October.

“With what seems like a drug store on every corner, the chain that best ties itself to a person’s life and lifestyle will win the day,” Kyle Stock wrote for Bloomberg BusinessWeek in an article titled, “The Strategy Behind CVS’s No-Smoking Campaign.”


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