Taylor Griffin’s First North Carolina TV Ad: “Clear Conservative Choice”

Photograph by T.J. Kirkpatrick/Getty Images

Rep. Walter Jones (R-NC) during a press conference on U.S. House bill H.R. 428 in the Cannon House Office Building on March 12, 2014 in Washington, DC.

North Carolina Republican Taylor Griffin, seeking to unseat Rep. Walter Jones in a primary next month, uses his first television ad to tout his Washington experience and describe himself as the “clear conservative choice for Congress.”

“I’ve been there before,” working for Sen. Jesse Helms, a North Carolina Republican, and for President George W. Bush’s administration, says Griffin, a former Treasury Department aide who co-founded Hamilton Place Strategies, a Washington-based consulting group.

“I’m a strong conservative, committed to lowering your taxes, limiting the size and scope of government, and repealing Obamacare,” Griffin says in the ad, which Kantar Media’s CMAG, first captured April 5 on ABC’s affiliate in Greenville.

The biographical spot, meant to introduce Griffin in a district where he isn’t well-known, doesn’t mention Jones, the 10-term incumbent Griffin is seeking to oust in the May 6 primary. Outside groups, including Ending Spending Action Fund and Emergency Committee for Israel, have run ads attacking Jones’s voting record.

Jones introduced a radio ad last week that criticizes “Washington insiders” for running “false attack ads” against the congressman. It also defends Jones’s opposition to President Barack Obama’s health-care overhaul, the Wall Street bailout and trade agreements that are harmful to U.S. workers.

“That’s why the insiders recruited one of their own to run against him, a Washington operative who until last year had never even lived in the 3rd District,”  a narrator says in Jones’s ad.


Jones and Griffin are running in North Carolina’s 3rd District, a Republican-leaning area that stretches from the Virginia border south to Wilmington, scooping up the Outer Banks, Jacksonville, and most of Greenville along the way.

Bloomberg News in February profiled the Jones-Griffin race.

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