Three months and 29 days.
That’s how long, on average, film studios took to make new movies available on video last year, according to annual figures compiled by the National Association of Theatre Owners.
That delay is on a steady decline.
David Wilson reports for Bloomberg News that movie watchers will have much shorter waits for video releases of new films within the next decade.
The delay will shrink to 17 days in the next 10 years or so, says Jeffrey Katzenberg, CEO of DreamWorks Animation SKG Inc.
“It will happen,” he said at the Milken Institute Global Conference in Beverly Hills this week, adding that 95 percent of films’ theatrical revenue comes from showings in the first 17 days after the release date. “It will reinvent the enterprise of movies.”
Enjoy the movies tonight — new at the theater, or that 3 and 29 video at home.