He needs the help.
Cochran has so far been the biggest single broadcast television advertiser during Mississippi’s Republican runoff campaign, but his advantage narrows once outside groups are accounted for, data from Kantar Media’s CMAG show.
From June 4 through June 18, the six-term senator ran 502 spots in the state and benefited from another 344 backing him, courtesy of the National Association of Realtors Congressional Fund.
His opponent who has forced him into a runoff on Tuesday for the party’s Senate nomination, state Sen. Chris McDaniel, ran 208 spots during that period. His allies ran another 554 spots.
Those outside groups boosting McDaniel included Club for Growth, which was second only to Cochran with 400 spots, as well as Senate Conservatives Action, the super -PAC of a group founded by former Sen. Jim DeMint, and the Rick Santorum-associated Citizens United Political Victory Fund.
Add it all together and McDaniel and groups supporting him have run 762 spots during the period, compared with 846 from Cochran and the Realtors’ association.
The Chamber’s spot featuring a Cochran endorsement by the legendary National Football League quarterback was first detected by CMAG at 4:51 a.m. Thursday on a station in Biloxi.