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Political Capital

Posts tagged: Steve Ballmer

Mark Penn at Saint Anselm College in this Jan. 5, 2008 file photo in Manchester, New Hampshire.

Photograph by Win McNamee/Getty Images

Mark Penn at Saint Anselm College in this Jan. 5, 2008 file photo in Manchester, New Hampshire.

Obama’s ‘Hey’ a Model for Microsoft’s (Clinton’s) Mark Penn

“Hey,” read the subject line on the e-mails from Team Obama. Casual lingo for a fundraising appeal? No, test-crafted research for communications guaranteed to engage a follower.  “Most of the $690 million Obama raised online (for his 2012 re-election campaign) “came...

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