For Twitter, the bird is now the word.
Some six years after launching the service, the social-networking company today has dropped “twitter” in bubbly text as a logo, and instead wants its partners and the media to only use the bluebird mascot, which was tweaked. The new version is a slightly different shade of blue, facing more upward rather than level and without the tuft of hair atop its head.
“From now on, this bird will be the universally recognizable symbol of Twitter,” Doug Bowman, the company’s creative director, wrote in a blog post. “There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”
The evolution of the bird can be seen in our tech mascots slideshow. In a story last week about the reemergence of cartoon logos in the tech industry, I noted that Twitter had recently been incorporating the bird more into its logos.
A little bird told me.