How the Headache of Lunch Orders Helped Heat Up Sales for Caterer
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Feldo Nartapura’s Indonesian food cart was just barely paying the bills. A rainy Saturday meant lackluster attendance at that weekend’s food festival, leaving him with too many leftover satays and too little money.
Last summer, Nartapura was told about ZeroCater, a San Francisco-based startup that connects a diverse mix of caterers with local companies that are looking for variety in their daily lunches.