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Daily Archives: July 5, 2012

Creating a mobile ad campaign can be far more complex than other forms of advertising.

Photograph by Kevin Balluff

Creating a mobile ad campaign can be far more complex than other forms of advertising.

With Thousands of Permutations, Mobile Ads Can Get Complicated

For many companies wanting to launch a mobile ad campaign, it’s not that simple. As I wrote about in a CEO guide to technology this week for Bloomberg Businessweek, ads could be displayed alongside search results, like Google provides, or...

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