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Actor Andrew Garfield plays Spider-Man, a superhero with a penchant for Sony products.

Photograph by Jamie Trueblood/Columbia Pictures/Everett Collection

Actor Andrew Garfield plays Spider-Man, a superhero with a penchant for Sony products.

‘Spider-Man’ Spins Web of Sony Products and Bing Searches

Spider-Man is spinning more than a web these days. In the comic book superhero’s latest flick, “The Amazing Spider-Man,” cinema goers won’t find a single iPhone, even though it’s the most popular smartphone in the U.S., nor any of Apple’s...

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A programmer in the 1950s works in a data processing room with a Remington Rand UNIVAC computer and tape drives.

Photograph by H. Armstrong Roberts/Everett Collection

A programmer in the 1950s works in a data processing room with a Remington Rand UNIVAC computer and tape drives.

Search for Programmers Leads Agency Down Road to ‘Diablo’ Hell

In Silicon Valley, Google, Facebook and others try to court in-demand programmers by offering high salaries, stock and office perks such as free lunches. At one Israeli advertising agency, they’re attracting job candidates by offering demons. When BBR Saatchi &...

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Creating a mobile ad campaign can be far more complex than other forms of advertising.

Photograph by Kevin Balluff

Creating a mobile ad campaign can be far more complex than other forms of advertising.

With Thousands of Permutations, Mobile Ads Can Get Complicated

For many companies wanting to launch a mobile ad campaign, it’s not that simple. As I wrote about in a CEO guide to technology this week for Bloomberg Businessweek, ads could be displayed alongside search results, like Google provides, or...

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Google is one of several tech giants to issue reports on how beneficial they are to the economy.

Photograph by Tony Avelar/Bloomberg

Google is one of several tech giants to issue reports on how beneficial they are to the economy.

How Good is Google for America? Funny You Should Ask

Google has become increasingly beneficial to the U.S. economy, according to a study of Google, conducted by Google. By Google’s calculations, the company’s search and advertising services helped drive $80 billion to U.S. companies last year, up from $64 billion...

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The Department of Homeland Security said water plants were attacked 81 times in 2011, compared with only two incidents in 2010.

Photograph by Pete McBride/National Geographic Stock

The Department of Homeland Security said water plants were attacked 81 times in 2011, compared with only two incidents in 2010.

What’s In Your Water Now? Hackers

Hackers are known for attacking the computers of banks and government agencies. Now they have a new favorite target: the U.S. water system. In an unsettling new report on cyber attacks against the nation’s critical infrastructure, the Department of Homeland...

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Up to this point, the cloud vendor of choice has been Amazon.com, whose web services unit has built a beachhead since it was launched in 2006.

Photograph by Jason Hodgins

Up to this point, the cloud vendor of choice has been Amazon.com, whose web services unit has built a beachhead since it was launched in 2006.

For Google’s Cloud to Beat Amazon’s, It First Must Survive

Buzz, Gears, Wave, Knol, Web Accelerator — that’s just a partial list of Google’s failed products in recent years. Then there’s Google TV, Google Reader and Google Wallet, which may or may not be busts — the jury is still...

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