Bloomberg

News Opinion Markets Personal Finance Tech Politics Sustainability TV Video Radio

Tech Blog
author_image

Aaron Ricadela

Aaron covers enterprise computing from Bloomberg's San Francisco bureau. Previously, he was a writer and editor for Businessweek.com and an editor-at-large at InformationWeek. His work has also appeared in The New York Times, Wired, and Germany’s Focus and Die Süddeutsche Zeitung.

Salesforce CEO Marc Benioff carefully curates his company's image.

Photograph by David Paul Morris/Bloomberg

Salesforce CEO Marc Benioff carefully curates his company's image.

Salesforce CEO Benioff Tries Out Some New Material

Salesforce.com, which makes software to help businesses hone their sales and marketing campaigns, is taking a red pen to its own corporate messaging. For the past couple of years, Chief Executive Officer Marc Benioff has been pitching prospective customers on...

Read more »


Larry Ellison, chief executive officer of Oracle Corp.

Photographer: David Paul Morris/Bloomberg

Larry Ellison, chief executive officer of Oracle Corp.

Old Rivalries Die Hard: Oracle’s Ellison Takes Fresh Shot at SAP

Larry Ellison has made Hewlett-Packard its No. 1 enemy the last couple of years. But a brewing battle in software had Oracle’s CEO taking shots at his old SAP rival Hasso Plattner today. During Oracle’s quarterly conference call with Wall Street...

Read more »

Salesforces.com CEO Marc Benioff with the late Steve Jobs.

Image: Marc Benioff's Twitter page

Salesforces.com CEO Marc Benioff with the late Steve Jobs.

Salesforce’s Benioff Lambasts Apple’s IPad Event in Tweet Storm

Salesforce.com CEO Marc Benioff was an unabashed Steve Jobs disciple, often telling reporters about the business lessons and inspiration he drew from Apple’s late leader. At the iPad launch at San Francisco’s Yerba Buena Center, Benioff couldn’t resist a running...

Read more »

The 'HP Garage' stands in the backyard of the former home of Bill Hewlett and Dave Packard in Palo Alto, California

Photograph: Kimberly White/Bloomberg News

The 'HP Garage' stands in the backyard of the former home of Bill Hewlett and Dave Packard in Palo Alto, California

HP’s Whitman Wants Next CEO to be Internal. Who Are the Contenders?

Five months into the job, Hewlett-Packard CEO Meg Whitman is thinking about grooming her successor — and it’s likely an executive from inside the computer maker. At a Wall Street Journal conference in Menlo Park, California, Whitman said: “I will...

Read more »

HP CEO Meg Whitman spoke with analysts today about her company's outlook.

Photographer: Jonathan Alcorn/Bloomberg

HP CEO Meg Whitman spoke with analysts today about her company's outlook.

HP’s Whitman Says Turnaround Could Take ’3 or 4 or 5 Years’

Years of R&D cuts and shifting strategies have left Hewlett-Packard in rough shape. How rough? Today, CEO Meg Whitman gave Wall Street its first sense of how long HP’s problems may take to fix. Whitman, who became CEO in September,...

Read more »