Aaron covers enterprise computing from Bloomberg's San Francisco bureau. Previously, he was a writer and editor for Businessweek.com and an editor-at-large at InformationWeek. His work has also appeared in The New York Times, Wired, and Germany’s Focus and Die Süddeutsche Zeitung.
Photograph by David Paul Morris/Bloomberg
Salesforce CEO Marc Benioff carefully curates his company's image.
Salesforce.com, which makes software to help businesses hone their sales and marketing campaigns, is taking a red pen to its own corporate messaging. For the past couple of years, Chief Executive Officer Marc Benioff has been pitching prospective customers on...
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Hewlett-Packard CEO Meg Whitman doesn’t golf, but Augusta National’s decision this week to admit female members for the first time in its 80-year history affected her “personally as a woman,” she said today. “I was delighted,” Whitman said in an...
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Photographer: David Paul Morris/Bloomberg
Larry Ellison, chief executive officer of Oracle Corp.
Larry Ellison has made Hewlett-Packard its No. 1 enemy the last couple of years. But a brewing battle in software had Oracle’s CEO taking shots at his old SAP rival Hasso Plattner today. During Oracle’s quarterly conference call with Wall Street...
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Image: Marc Benioff's Twitter page
Salesforces.com CEO Marc Benioff with the late Steve Jobs.
Salesforce.com CEO Marc Benioff was an unabashed Steve Jobs disciple, often telling reporters about the business lessons and inspiration he drew from Apple’s late leader. At the iPad launch at San Francisco’s Yerba Buena Center, Benioff couldn’t resist a running...
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Photograph: Kimberly White/Bloomberg News
The 'HP Garage' stands in the backyard of the former home of Bill Hewlett and Dave Packard in Palo Alto, California
Five months into the job, Hewlett-Packard CEO Meg Whitman is thinking about grooming her successor — and it’s likely an executive from inside the computer maker. At a Wall Street Journal conference in Menlo Park, California, Whitman said: “I will...
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Photographer: Jonathan Alcorn/Bloomberg
HP CEO Meg Whitman spoke with analysts today about her company's outlook.
Years of R&D cuts and shifting strategies have left Hewlett-Packard in rough shape. How rough? Today, CEO Meg Whitman gave Wall Street its first sense of how long HP’s problems may take to fix. Whitman, who became CEO in September,...
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