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Salesforce CEO Marc Benioff carefully curates his company's image.

Photograph by David Paul Morris/Bloomberg

Salesforce CEO Marc Benioff carefully curates his company's image.

Salesforce CEO Benioff Tries Out Some New Material

Salesforce.com, which makes software to help businesses hone their sales and marketing campaigns, is taking a red pen to its own corporate messaging. For the past couple of years, Chief Executive Officer Marc Benioff has been pitching prospective customers on...

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Ben Curtis, Dell's pitchman a decade ago, is now an actor and producer. But he's open to returning to his glory role.

Photograph by Globe Photos/Zuma Press

Ben Curtis, Dell's pitchman a decade ago, is now an actor and producer. But he's open to returning to his glory role.

‘Dell Dude’ Says He Can Fix Dell

Ben Curtis, the actor made famous by his role in Dell commercials early last decade, says he’s got the solution to the problems that led Michael Dell to seek a leveraged buyout: Resurrect the “Dell Dude.” Dell was an unstoppable...

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Larry Ellison, chief executive officer of Oracle Corp.

Photographer: David Paul Morris/Bloomberg

Larry Ellison, chief executive officer of Oracle Corp.

Old Rivalries Die Hard: Oracle’s Ellison Takes Fresh Shot at SAP

Larry Ellison has made Hewlett-Packard its No. 1 enemy the last couple of years. But a brewing battle in software had Oracle’s CEO taking shots at his old SAP rival Hasso Plattner today. During Oracle’s quarterly conference call with Wall Street...

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