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One former Apple marketer says RIM should simplify their message.

Photographer: Chris Ratcliffe/Bloomberg

One former Apple marketer says RIM should simplify their message.

With RIM Sliding, What Would Apple Marketers Do to Save BlackBerry?

For Apple, it’s “Think Different.” For RIM, how about “Be Heard?” That’s the advice of one former marketer at Apple, a company known for its advertising genius and ability to convince e-mail addicts weaned on the BlackBerry’s Chiclet keyboard that ...

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David Marcus is taking over PayPal, a business that accounted for more than 40 percent of EBay’s sales last year.

Photographer: David Paul Morris/Bloomberg

David Marcus is taking over PayPal, a business that accounted for more than 40 percent of EBay’s sales last year.

PayPal’s New Leader: How He Handled a Crisis at His Startup

Here’s one way to restore “startup energy” to a 13-year-old business: Put an entrepreneur who has been there less than a year in charge. EBay Chief Executive John Donahoe will relinquish his role as the interim president of PayPal to...

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Is the stylus now in style? Makers of the pen have seen an increase in sales.

Photographer: David Paul Morris/Bloomberg

Is the stylus now in style? Makers of the pen have seen an increase in sales.

Is the Pen Mightier Than the Finger? Drawing Apps Boost Sales of Stylus

Even Steve Jobs didn’t see this one coming: The stylus is back. The late Apple co-founder derided the idea of using plastic pens with smartphones and tablet computers. “Who wants a stylus?” Jobs said in 2007. “You have to get...

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Seismic's new game for Facebook, "CelebrityMe," enters a platform dominated by Zynga.

Image: Seismic Games

Seismic's new game for Facebook, "CelebrityMe," enters a platform dominated by Zynga.

Facebook Gets a New Game Not Made by Zynga. Will It Score?

After all the hoopla surrounding Facebook games in 2009, there’s been very little success to show for it. Or more accurately, the success has been concentrated in one company: Zynga. Thanks to breakout hits like FarmVille and CityVille, the $9.5...

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A sold sticker  in Palo Alto in 2011. One home seller there recently got 38 offers on a house.

Photographer: David Paul Morris/Bloomberg

A sold sticker in Palo Alto in 2011. One home seller there recently got 38 offers on a house.

For Silicon Valley Houses, the Boom Always Comes Around Again

A story today from Bloomberg News reporters Prashant Gopal and John Gittelsohn looks at the rise of real estate bidding wars as some of the overhang in the U.S. housing market gets cleared away. Those wars may be most intense...

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Advertisers are poised to plunge deeper into face-based marketing, which raises a host of security and privacy issues, the FTC said.

Photographer: Ozgur Donmaz

Advertisers are poised to plunge deeper into face-based marketing, which raises a host of security and privacy issues, the FTC said.

Don’t Show Your Face: FTC Warns of Advertisers’ Use of Recognition Tech

The eyes may be the window to the soul, but the whole face could be a path to your pocketbook, if advertisers have their way. The Federal Trade Commission said on Monday that advertisers are using facial recognition technology to...

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Facebook's latest terms of service includes “Book” among the trademarks that “you will not use” if you want to be able to log into your account.

Photographer: Tony Avelar/Bloomberg

Facebook's latest terms of service includes “Book” among the trademarks that “you will not use” if you want to be able to log into your account.

Facebook’s 850 Million Users Agree to Not Name Things ‘Book’ or ‘Face’

Writing a self-defense manual called “Macebook”? You may want to change the name. Facebook updated its terms of service last week to include “Book” among the trademarks that “you will not use” if you want to be able to log...

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Those using tablets and smartphones are more likely to click on search ads than their counterparts on the desktop, says the report.

Photographer: Gianluca Colla/Bloomberg

Those using tablets and smartphones are more likely to click on search ads than their counterparts on the desktop, says the report.

Tablet, Smartphone Growth Boosts Mobile Search Ads, But at a Price

For a company built on providing information, Google doesn’t disclose much when it comes to sales projections, much less the amount that could come from mobile search ads. But Marin Software, which helps manage about $3.5 billion annually in online...

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