Careful viewers of Indian soap opera “Pavitra Rishta” might think that husband and wife Manav and Archana are fans of Tilda, a brand of packaged rice. There it is, after all, on the shelf. Anyone watching the show being filmed,...
Read more »Coming to a Screen Near You: Virtual Product Placement
Cree’s Bright Idea for Home Lighting: Rich Jaroslovsky
A light bulb? Seriously? Well, yeah. But not just any old light bulb. A whiz-bang, low-energy, cool-to-the-touch, lives-practically-forever $10 light bulb. It’s from Cree, a big name in commercial and industrial lighting that uses light-emitting diodes, or LEDs — the...
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Photograph by Globe Photos/Zuma Press
Ben Curtis, Dell's pitchman a decade ago, is now an actor and producer. But he's open to returning to his glory role.
‘Dell Dude’ Says He Can Fix Dell
Ben Curtis, the actor made famous by his role in Dell commercials early last decade, says he’s got the solution to the problems that led Michael Dell to seek a leveraged buyout: Resurrect the “Dell Dude.” Dell was an unstoppable...
Read more »Fisherman Builds DeLorean-Like Hovercraft, Hopes for Job at Google
Matt Riese is looking for a job at a technology company. His resume includes crab fisherman and maker of a hovercraft that looks like the car from “Back to the Future.” His aquatic vehicle, designed to look like a DeLorean with its...
Read more »Like ‘Office Space’? You Might be Facebook User Interested in Romney
It’s safe to say that the politics of those searching Facebook for President Barack Obama likely differ from those looking up Republican challenger Mitt Romney. That difference also extends to preferences in TV, music and movies, according to a new...
Read more »New IPods Offer Music and More, With Emphasis on the ‘More’
Maybe a new point-and-shoot camera and a new portable FM radio aren’t the most scintillating of tech products these days. But what if the camera also let you conduct video chats and play games, while the radio allowed you to...
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Photograph by Jamie Trueblood/Columbia Pictures/Everett Collection
Actor Andrew Garfield plays Spider-Man, a superhero with a penchant for Sony products.
‘Spider-Man’ Spins Web of Sony Products and Bing Searches
Spider-Man is spinning more than a web these days. In the comic book superhero’s latest flick, “The Amazing Spider-Man,” cinema goers won’t find a single iPhone, even though it’s the most popular smartphone in the U.S., nor any of Apple’s...
Read more »New Role for Prediction Markets: Guessing Kardashian Plans
Will Kim Kardashian reconcile with Reggie Bush following the end of her 72-day marriage to Kris Humphries? Pick.fm, a new Web site, is giving visitors $25,000 in play money to bet on pop culture. It’s designed to appear as a...
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