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The New York Times is hoping to attract young readers by meeting them where they hang out.

Photograph by Michael Nagle/Bloomberg

The New York Times is hoping to attract young readers by meeting them where they hang out.

Hey Kids, Forget Netflix! Come Party With The New York Times

The New York Times has plenty of paying readers, about 1.61 million as of September. But if there’s something the Times wants more than paying readers, it’s young paying readers. It wants kids out of college willing to plunk down a few bucks...

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We'll opt for the 3 hours and 21 minutes of walking, instead.

Photographer: Camay Sungu/Associated Press

We'll opt for the 3 hours and 21 minutes of walking, instead.

iPhone Owners Drink More Than Android, Says Mobile App at SXSW

Here’s one thing you probably don’t know about smartphone mania: iPhone users are bigger drinkers than Android users. That’s just one thing that 100Proof, a maker of mobile apps, learned from analyzing the drinking behavior of South by Southwest attendees over...

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Dennis Crowley, co-founder of Foursquare, speaks at the Mobile World Congress in Barcelona in February.

Photographer: Denis Doyle/Bloomberg

Dennis Crowley, co-founder of Foursquare, speaks at the Mobile World Congress in Barcelona in February.

Foursquare’s Crowley Aims to Add Recommendations, Discounts

Foursquare’s Dennis Crowley saved one of his most enlightening comments for the end of his South by Southwest keynote, when he waved to the two rows of his employees sitting to his right. Crowley said his New York-based company brought...

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Amazon CEO Jeff Bezos holds a Kindle Fire tablet computer

Photograph: Emile Wamsteker/Bloomberg

Amazon CEO Jeff Bezos holds a Kindle Fire tablet computer

MySpace Co-founder DeWolfe Making Surprise Bet on Kindle Fire

Speaking at Austin’s SXSW Interactive in a session the future of game development, DeWolfe said that his new company is “betting on Android in a big way.” Along with former MySpace colleagues Aber Whitcomb and Colin Digiaro, DeWolfe has been...

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Jeff The Brotherhood onstage at the 2011 SXSW Music, Film + Interactive Festival.

Photograph: Hutton Supancic/WireImage/Getty Images

Jeff The Brotherhood onstage at the 2011 SXSW Music, Film + Interactive Festival.

Startups Fight the Rain, Lines and Traffic to Learn the Ropes at SXSW

Day One at South by Southwest was no picnic. Between the daylong rains, the long lines (some people waited upwards of  two hours to pick up badges), gridlocked streets and the spotty wireless coverage, there were plenty of young, exasperated...

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