Some of what we type into our digital devices is data-mined and used to help advertisers send us more targeted ads. But how about the queries or commands we say into our smartphones? Is that the next frontier for data-mining?...
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Photographer: David Paul Morris/Bloomberg
The ability of companies to use what we say for their own commercial purposes is increasing.
Say What? The Potential, Pitfalls of Data-Mining What We Tell Devices
Photographer: Chris Ratcliffe/Bloomberg
One former Apple marketer says RIM should simplify their message.
With RIM Sliding, What Would Apple Marketers Do to Save BlackBerry?
For Apple, it’s “Think Different.” For RIM, how about “Be Heard?” That’s the advice of one former marketer at Apple, a company known for its advertising genius and ability to convince e-mail addicts weaned on the BlackBerry’s Chiclet keyboard that ...
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Photographer: Matt Cardy/Getty Images
Lookout examined geographic data for some 9 million smartphones it helped locate last year.
Lose Your Smartphone? Check McDonald’s. Or the Dojo.
Where you lose your smartphone, it turns out, says a lot about where you live. If you lose a phone in San Francisco, you were probably at a coffee shop. Misplace it in London? Try the pub. In Brussels, call...
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Photographer: Chris Ratcliffe/Bloomberg
How many Kindle Fires have been sold? Amazon won't say.
How Many Kindle Fires Sold Last Quarter? 3 Million. Or 4. Maybe 5.
Determining how many Kindle Fires have been sold is starting to look like a bad game of pin the tail on the donkey. Research firm IDC said today that fourth-quarter unit sales were 4.7 million, giving Amazon 16.8 percent of...
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Photographer: Camay Sungu/Associated Press
We'll opt for the 3 hours and 21 minutes of walking, instead.
iPhone Owners Drink More Than Android, Says Mobile App at SXSW
Here’s one thing you probably don’t know about smartphone mania: iPhone users are bigger drinkers than Android users. That’s just one thing that 100Proof, a maker of mobile apps, learned from analyzing the drinking behavior of South by Southwest attendees over...
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