When Dave DeWalt was doing a world tour in 2007 after he was named CEO of antivirus vendor McAfee, he got into a debate in northern Europe that he wasn’t expecting. A television interviewer challenged him on the pronunciation of...
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Photograph by Tony Avelar/Bloomberg
What began as a jocular exchange over the company's name became a serious etymological discussion.
Lost in Translation: Former McAfee CEO’s Debate Over Company Name


















