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Posts tagged: marketing

Ben Curtis, Dell's pitchman a decade ago, is now an actor and producer. But he's open to returning to his glory role.

Photograph by Globe Photos/Zuma Press

Ben Curtis, Dell's pitchman a decade ago, is now an actor and producer. But he's open to returning to his glory role.

‘Dell Dude’ Says He Can Fix Dell

Ben Curtis, the actor made famous by his role in Dell commercials early last decade, says he’s got the solution to the problems that led Michael Dell to seek a leveraged buyout: Resurrect the “Dell Dude.” Dell was an unstoppable...

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One former Apple marketer says RIM should simplify their message.

Photographer: Chris Ratcliffe/Bloomberg

One former Apple marketer says RIM should simplify their message.

With RIM Sliding, What Would Apple Marketers Do to Save BlackBerry?

For Apple, it’s “Think Different.” For RIM, how about “Be Heard?” That’s the advice of one former marketer at Apple, a company known for its advertising genius and ability to convince e-mail addicts weaned on the BlackBerry’s Chiclet keyboard that ...

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Advertisers are poised to plunge deeper into face-based marketing, which raises a host of security and privacy issues, the FTC said.

Photographer: Ozgur Donmaz

Advertisers are poised to plunge deeper into face-based marketing, which raises a host of security and privacy issues, the FTC said.

Don’t Show Your Face: FTC Warns of Advertisers’ Use of Recognition Tech

The eyes may be the window to the soul, but the whole face could be a path to your pocketbook, if advertisers have their way. The Federal Trade Commission said on Monday that advertisers are using facial recognition technology to...

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