After Millennial Media reported this week a 71 percent surge in 2012 sales, the company’s CEO started calling top investors — to address their concerns. As much as the mobile-advertising company is growing, it’s not enough to meet its own...
Read more »In Fast-Growing Mobile Ad Business, How Fast Is Fast Enough?
Photograph by Kevin Balluff
Creating a mobile ad campaign can be far more complex than other forms of advertising.
With Thousands of Permutations, Mobile Ads Can Get Complicated
For many companies wanting to launch a mobile ad campaign, it’s not that simple. As I wrote about in a CEO guide to technology this week for Bloomberg Businessweek, ads could be displayed alongside search results, like Google provides, or...
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