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	<title>Tech Blog &#187; Nook HD</title>
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		<title>Nook HD Hangs In as Tablet Wars Grow Hotter: Rich Jaroslovsky</title>
		<link>http://go.bloomberg.com/tech-blog/2012-11-09-nook-hd-hangs-in-as-tablet-wars-grow-hotter-rich-jaroslovsky/</link>
		<comments>http://go.bloomberg.com/tech-blog/2012-11-09-nook-hd-hangs-in-as-tablet-wars-grow-hotter-rich-jaroslovsky/#comments</comments>
		<pubDate>Fri, 09 Nov 2012 05:00:46 +0000</pubDate>
		<dc:creator>Rich Jaroslovsky</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apps]]></category>
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		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kindle Fire]]></category>
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		<category><![CDATA[Barnes & Noble]]></category>
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		<category><![CDATA[iPad mini]]></category>
		<category><![CDATA[Kindle Fire HD]]></category>
		<category><![CDATA[Nexus 7]]></category>
		<category><![CDATA[Nook HD]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://wordpress.bloomberg.com/tech-blog/?p=17291</guid>
		<description><![CDATA[<p>In the tablet wars, Barnes &#38; Noble is the scrappy underdog. Lacking the development resources, vast content stores and marketing muscle of deep-pocketed rivals like Apple and Amazon, it still somehow manages to remain competitive. The latest example is the new Nook HD, B&#38;N&#8217;s entry into an increasingly crowded market of similarly sized compact color [...]</p><p>Original post is <a href="http://go.bloomberg.com/tech-blog/2012-11-09-nook-hd-hangs-in-as-tablet-wars-grow-hotter-rich-jaroslovsky/">Nook HD Hangs In as Tablet Wars Grow Hotter: Rich Jaroslovsky</a> by <a href="http://go.bloomberg.com/tech-blog">Tech Blog</a>.</p>]]></description>
			<content:encoded><![CDATA[<div id="attachment_17321" class="wp-caption alignnone" style="width: 620px"><a href="http://go.bloomberg.com/tech-blog/files/2012/11/blog_nookHD.jpg"><img class="size-full wp-image-17321" src="http://go.bloomberg.com/tech-blog/files/2012/11/blog_nookHD.jpg" alt="" width="620" height="413" /></a><p class="text-right">Courtesy of Barnes & Noble</p><p class="wp-caption-text">The Nook HD competes with the Kindle Fire HD, Nexus 7 and iPad mini.</p></div>
<p>In the tablet wars, Barnes &amp; Noble is the scrappy underdog. Lacking the development resources, vast content stores and marketing muscle of deep-pocketed rivals like Apple and Amazon, it still somehow manages to remain competitive.</p>
<p>The latest example is the new <a title="Nook HD website" href="http://www.barnesandnoble.com/p/nook-hd-barnes-noble/1110060426">Nook HD</a>, B&amp;N&#8217;s entry into an increasingly crowded market of similarly sized compact color devices that includes Amazon&#8217;s Kindle Fire HD, Google&#8217;s Nexus 7 and Apple&#8217;s somewhat larger <a title="IPad Mini Is Crazy Thin, Crazy Light: Rich Jaroslovsky" href="http://www.bloomberg.com/news/2012-10-31/ipad-mini-is-thin-light-costs-more-than-rivals-review.html">iPad mini</a>. Measured against them, the Nook doesn&#8217;t excel, but does at least hold its own.</p>
<p>Its biggest asset is its display, which is a pleasure to behold. The 7-inch-diagonal screen has a resolution of 1440 by 900 pixels, putting it first in its class. E-book text was sharp and crisp, while the movie &#8220;The Dark Knight,&#8221; with its deep blacks, was appropriately creepy.</p>
<p>At 11.1 ounces, the Nook is also lighter than either the Kindle or <a title="Google’s Nexus 7 Tablet Crushes Kindle: Rich Jaroslovsky" href="http://www.bloomberg.com/news/2012-07-11/google-s-nexus-7-tablet-crushes-kindle-rich-jaroslovsky.html">Nexus 7</a> &#8212; and nearly as light as the iPad mini. Its starting price, $199, matches those of the Nexus and the ad-supported version of the Kindle, and is $130 cheaper than the iPad mini.</p>
<p>Barnes &amp; Noble has also improved the user interface, making it easy to create new accounts and set parental controls so family members can share a device without worrying that the kids might access unsuitable content. B&amp;N says the Nook HD delivers up to nine hours of video or 10.5 hours of reading between charges; I found the battery life decent if not spectacular, depending on what I was doing and whether I had the Wi-Fi on or off.</p>
<p>But the Nook HD has a significant set of shortcomings as well.</p>
<p>Unlike the other contenders in this class, there&#8217;s no camera, front or back, so forget about using it for Skype. The base model also comes with only 8 gigabytes of storage, less than the others (though you can expand it at extra cost using its SD storage slot). And while its book selection is very good, Barnes &amp; Noble is only just starting to build out its stores for movies and TV shows. Music? Forget about it.</p>
<p>Apps are another weakness. The Nook HD, like the <a title="A Kindle Fire Amazon-Lovers Can Love: Rich Jaroslovsky" href="http://www.bloomberg.com/news/2012-09-12/a-kindle-fire-amazon-lovers-can-love-rich-jaroslovsky.html">Kindle Fire HD</a>, runs a tweaked version of Google&#8217;s Android operating system. But also like the Kindle, you can&#8217;t install garden-variety Android apps on it.</p>
<p>Instead, you&#8217;re limited to ones that are approved by B&amp;N and available only through the on-board store. It&#8217;s got some of the biggies &#8212; Netflix, Angry Birds, Evernote &#8212; but is lacking the depth and richness of Apple&#8217;s ecosystem, or even Google&#8217;s library of blown-up smartphone apps.</p>
<p>In short, the Nook HD has a beautiful screen, but not many other compelling reasons to choose it over the competition. Unless, that is, you like rooting for the underdog.</p>
<p>Then again, don&#8217;t we all?</p>
<p>Original post is <a href="http://go.bloomberg.com/tech-blog/2012-11-09-nook-hd-hangs-in-as-tablet-wars-grow-hotter-rich-jaroslovsky/">Nook HD Hangs In as Tablet Wars Grow Hotter: Rich Jaroslovsky</a> by <a href="http://go.bloomberg.com/tech-blog">Tech Blog</a>.</p>]]></content:encoded>
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