Salesforce.com, which makes software to help businesses hone their sales and marketing campaigns, is taking a red pen to its own corporate messaging. For the past couple of years, Chief Executive Officer Marc Benioff has been pitching prospective customers on...
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Photograph by David Paul Morris/Bloomberg
Salesforce CEO Marc Benioff carefully curates his company's image.
Salesforce CEO Benioff Tries Out Some New Material
Photograph by Scott Eells/Bloomberg
Jive CEO Tony Zingale attended a listing ceremony for his company at the Nasdaq MarketSite last December.
Jive Software Hits Refresh, Opens Product to Anyone on Web
Since going public in December, Jive Software’s stock has almost doubled. Among U.S. technology IPOs in the past six months, the maker of social-networking software for businesses is the third-best performer. Still, Jive needs to keep moving to keep investors...
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