Friend or Unfriend? The Relationship Between Yahoo and Facebook

Photographer: Tony Avelar/Bloomberg

Yahoo and Facebook have collaborated and fought over many issues.

If the business relationship between Facebook and Yahoo had a status, it would be permanently set to: “It’s Complicated.”

The two technology giants have collaborated and quarreled on many issues over the years. The recent legal battle over patents, which led to Facebook filing counterclaims today, is the most direct confrontation between the two companies.

Here is a quick timeline of the ups and downs in the Facebook-Yahoo partnership.

Yahoo added Facebook as a friend.



Yahoo sent Facebook a gift: $1 billion acquisition offer. (July 2006)

Facebook declines Yahoo‘s gift.



Yahoo added Carol Bartz as a CEO. (January 13, 2009)



Carol Bartz updated her status. (March 2, 2010): “Facebook? What’s their revenue?”


Yahoo added Facebook contact import to Yahoo Mail, the largest U.S. Web e-mail service. (March 4, 2010)


Yahoo added Facebook sharing features to Yahoo Mail. (March 29, 2010)



Carol Bartz updated her status. (December 7, 2010): “Our greatest competitor probably is Facebook. … They’re a hot site, but there’s room for more than one of anything.”


Yahoo removed Carol Bartz as CEO. (September 6, 2011)



Facebook launched auto-share feature with Yahoo News. (September 22, 2011)


Yahoo expanded Facebook auto share to more of its sites. (December 20, 2011)


Facebook added the SEC as a friend. (Feb. 1, 2012)



Yahoo sued Facebook for patent infringement. (March 12, 2012)

Facebook updated its IPO filing status to include Yahoo‘s lawsuit. (March 27, 2012): “If an unfavorable outcome were to occur in this litigation, the impact could be material to our business, financial condition, or results of operations.”

Facebook files counterclaims against Yahoo in their patent fight. (April 3, 2012)

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