Enterprise IPOs Have Done Better Than Consumer Ones, Tableau Says

For all the hype over the upcoming Facebook initial public offering, companies that serve consumers don’t give investors as good a return as companies that focus on corporate users, according to data compiled by Tableau Software Inc.

Companies focused on corporations and business people — including LinkedIn, Splunk, Imperva and Jive Software — have provided an average return of 50.8 percent to investors in the first 60 days of trading, Tableau said.

But IPOs of consumer-focused companies, including Pandora Media, Zynga and Groupon, have lost an average of 5.1 percent of their value in the same period. (Note: The chart also includes stocks that haven’t yet traded for 60 days.)

The IPO performance is good news for Tableau, a provider of data analytics and visualization software, which serves more than 7,000 organizations, including hospitals, government agencies and universities. The company, whose customers include Zynga and Wal-Mart Stores, may be considering going public, according to press reports.

(Tableau also has an interactive version of the chart.)

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